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Though most designers put in a lot of effort in creating user experience designs for websites, there may be many reasons why the users of the site may not behave in the way they are expected to. This difference in behavior could be because of changes in the market, changes in the preferences of the visitors or improvements in the user experience that your site lacks. That is why most people resort to user experience testing in order to determine how people will react to their sites. If your website depends heavily on visitors for business, then you must give as much importance to user experience testing as to any other marketing effort.web app design is one of the authority sites on this topic.
What does User Experience Testing Mean?
It may not be possible for the owner of a website to know how his/her users are reacting to the new site. He/she may not know whether his/her site is performing as well as it should. The only way for him/her to determine this would be if he/she tests different versions of the site with a set of users. User experience testing refers to the use of qualitative and quantitative methods to test the different variations of a website to improve the experience of the user. The main aim of this testing is to help a site reach its marketing goals and get the maximum amount of user engagement and interaction. It also helps site owners to understand what their visitors need and can help the designers with insights to design and improve the website.
Different ways to test user experience:
A/B testing involves two variations of the same web design. Both these variations are almost the same with just one element being different. This is used to see how changing just one element on a page will affect the behavior of visitors on the site.
Unlike A/B testing, you can test various versions and designs of a web page in multivariate testing. This kind of testing is mostly used to compare the performance of two completely different ideas.
In Page Analysis
The in page analysis tool by Google analytics is a free tool that you can use to see where people are clicking on your site. It is important for you to know what people do on your site. This will help you make them do what you want them to do. You can use the data from this tool to make any kinds of changes or modifications to your site in order to improve the user experience. You can then check the behavior of the users once these changes are implemented and continue the modifications till you get what you wanted.
Another method of testing user experience is using focus groups. While the methods mentioned above are based on data acquired, focus groups are a more subjective way of testing user experience. A focus group consists of a group of people who represent your targeted user. These people are asked to use your site and they give feedback and suggestions on the experience they had on your site. This feedback can be used to make any kind of changes or modifications to your site.
One on One Testing
One on one testing refers to reviewing the various aspects of your site with individual visitors. Most of the times, this method is used with people who are already customers of or visitors to your site who have given you feedback about your site in the past.